One name, two stories.
4P is first the 4P medicine framework — predictive, preventive, personalized, participatory. Formulated by Leroy Hood out of systems biology, it shifts medicine from repair to anticipation, drawing on multi-omic data and patient engagement. It anchors our sector conviction: tomorrow's health is built in today's lifestyle, in sport, sleep and nutrition.
Ageing well also depends on social ties and a sense of belonging. Here, it is a family story: that of the four Puchly brothers. A reminder that behind every company there are people who live their convictions, a history and a transmission — exactly what we advise on.